Mobile Marketing – Những chiến lược hiệu quả nhất.

Mobile Marketing – Những chiến lược hiệu quả nhất.

Mobile Marketing –Những chiến lược hiệu quả nhất.

Dưới đây là vài lời khuyên ngắn về mobile marketing để đảm bảo rằng công cụ này sẽ mang lại cho bạn nhiều lợi ích nhất.

  • Hãy rõ ràng và ngắn gọn: Các thiết bị di động đều có màn hình nhỏ, có nghĩa là các từ phải được sử dụng một cách xúc tích. Các quảng cáo lộn xộn và chật kín sẽ khiến cho những người sử dụng kéo bỏ qua. Khi đề cập đến điện thoại di động, tốt nhất là nên giữ cho mọi thứ đơn giản.
  • Tối ưu hoá về địa lý: Hãy nhớ rõ là 1 trong 3 tìm kiếm bằng di động là có mục đích về địa phương. Những người sử dụng thường dùng các thiết bị di động để hoàn thành các tương tác với thế giới hiện tại của họ – Trạm xăng gần đây nhất là ở đâu? Ở gần đây có quán cà phê nào mà có wi-fi không? Tối ưu hoá cho mobile marketing địa phương để đảm bảo là bạn ở cùng vị trí với các truy vấn của người sử dụng.
  • Xem xét đến đối tượng của bạn: Loại đối tượng mà bạn hy vọng tiếp cận nên ảnh hưởng đến loại quảng cáo trên điện thoại di động mà bạn sử dụng. Họ là những game thủ? Vậy hãy thử lợi dụng những quảng cáo trong game. Họ là những người trẻ tuổi và đam mê công nghệ? Các bài viết quảng cáo trên Facebook của điện thoại di dộng có nhiều khả năng để thu hút sự chú ý của họ hơn.
  • Thử nghiệm với các chiến lược khác nhau: Có rất nhiều không gian cho việc thử nghiệm khi đề cập đến mobile marketing. Đừng e ngại khi thử mở rộng vài phần của quảng cáo với các chiến dịch tăng cường AdWords của bạn – hãy thử phần mở rộng quảng cáo mà Google cung cấp, hoặc phần mở rộng bảng “đường dây nóng”, và xem thử chúng làm được gì cho bạn.
  • Đánh giá các kết quả của bạn: Thử nghiệm là rất tốt, nhưng không có nghĩa gì khi thử những công nghệ mới nếu bạn không theo dõi các kết quả để xem cái gì có tác dụng và cái gì không. Hãy thử máu phân loại AdWords để xem các quảng cáo PPC di động của bạn đang biểu hiện như thế nào.


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