Content Marketing có thể giúp những doanh nghiệp thu lợi nhuận như...

Content Marketing có thể giúp những doanh nghiệp thu lợi nhuận như thế nào?

bởi -
Content Marketing có thể giúp những doanh nghiệp thu lợi nhuận như thế nào?
Trên mạng trực tuyến bao gồm những loại hình nội dung như sau :
  • Những nội dung xã luận nhằm “trình bày một câu chuyện”: nó chính là cơ sở của việc tiếp thị nội dung, câu chuyện phải được tổng hợp, ngắn gọn và mang nội dung súc tích nhưng vẫn phải thật rõ ràng và dễ hiểu đối với người đọc
  • Những nội dung thương mại: loại hình nội dung này giúp các doanh nghiệp kích cầu và thu hút những khách hàng tiềm năng
  • Những nội dung xã hội: theo tôi đó chính là những nội dung quan trọng nhất bởi chúng giúp người viết xích lại gần với khách hàng hơn
  • Những nội dung thực nghiệm: giúp người dùng đích nâng cao hiểu biết bằng những nội dung thông tin đọc đáo (chúng thường được áp dụng bởi các thương hiệu và quỹ lớn)

Những bài viết xã luận tốt sẽ thu hút độc giả, nội dung thương mại sẽ giúp người đọc thay đổi suy nghĩ còn việc sử dụng những nội dung xã hội lại giúp ta có những khách hàng trung thành, và điều tuyệt hơn là khiến họ trở thành người truyên truyền của doanh nghiệp.

Có 5 giai đoạn chính để tạo một nội dung:
  1. Giai đoạn sáng tạo

Đây chính là giai đoạn sản sinh ra ý tưởng, bạn cần phải xác định rõ chủ đề, góc nhìn và định hướng mà bạn muốn truyền tải qua nội dung ấy, bạn phải lựa chọn những từ khóa tiêu biểu và xác định những phương tiện sẽ áp dụng để truyền bá nó.

  1. Giai đoạn bắt tay vào việc thực hiện

Một khi nội dung đã được soạn thảo thì chúng ta phải đăng tải nó, đây chính là giai đoạn hành động. Nội dung có thể được ẩn chứa trong một bài khóa thông thường hay dưới dạng một biểu đồ tin học, một clip video…nhưng cũng đừng quên những yếu tố như ngày tháng, tê hay là chức vụ của người viết.

  1. Giai đoạn truyền bá

Đúng như tên gọi của nó, giai đoạn này nhằm lan truyền nội dung đó lên các trang mạng, lên mạng xã hội hay những forum thảo luận, công cụ tìm kiếm.

  1. Giai đoạn điều chỉnh

Sau khi truyền bá nội dung chúng ta cần phải theo sát nó, ví dụ như tìm hiểu xem nó đã được mọi người đọc chưa? Mọi người có nhận xét hay phản hồi gì không? Ta cần phải điều tiết lại chúng nếu ta nhận được những phản hồi phù hợp và trả lời những phản hồi của khách hàng.

  1. Giai đoạn tương tác

Tương tác là giai đoạn thứ 5 và cũng là giai đoạn cuối cùng. Bạn cần phải năm bắt những nội dung khác đề cập đến cùng chủ đề của bạn và phát triển chúng. Họ nói gì về thương hiệu? Nhận xét gì về nội dung? Để phân loại các chủ đề của các câu trả lời chúng ta cần phải nghiên cứu ngữ nghĩa của chúng.


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